It's rather simple.
J'aime EIRR is the correct form.
"J'aime le EIRR" would be "I love the EIRR", instead of I love EIRR.
Eirr, being a proper noun, can't have a determinant such as "le, le, un, une".
After all, you cannot say I love "The smokaz", or I hate "one smokaz"
Anyways, if you need a french translator, just ask me