Enough to make a big difference Wind? I still believe this is much more for the marketing.
What is this "big difference" talk? That isn't a marketing or eCommerce term. In those industries, you try to move units. If your profit outweighs your costs and generates significant ROI from the promotional and PR standpoint, it's a profitable and succesful campaign.
I mean, you notice it was launched closely to the trailer and with PQ being all soon like. If they want to raise interest now would be the time.
That is pure conjecture. With this, or near this, therefore because of this isn't logic -- it's looking for shapes in the clouds and coming up with answers out of nowhere to justify them.