Or you could just not bother trying to win and make games are short as possible, just shooting the possibilities out there. :p Either way, there's definately a need for additional incentives to win, not CP related. I.E Ucross' ranking system with 2.0 or stuff like that.
the biggest bonus to this system is being able to not care who you play with a BIT more. it is a lot easier to play with new players when you know you still progress even if you lose horribly